Photography and Creative Development

Cyclone’s expertise in retail and direct marketing, photography, creative concepts, design and development have increased Kia Canada’s brand Image. Our integrated facility allows us to react to their needs quickly while providing substantial cost savings for all their print collateral materials.

Client

Kia Canada is a subsidiary of Korea's Kia Motors Corporation and part of the Hyundai-Kia Automotive Group, the fifth-largest automaker in the world. The company is celebrating its 10th year in Canada.

Discovery

While Kia's national advertising has been handled by one agency, its showroom POP, product catalogues and direct marketing were produced on a project-by-project basis by several suppliers.

Analysis

Multiple suppliers with single-project responsibilities created inconsistencies in Kia's brand messaging and graphic standards across a number of consumer touchpoints.

With access to the company's digital graphic assets we found that the graphics were fragmented and assets created for one use were sometimes difficult to repurpose after the fact.

Strategy

Unify all non-advertising programs and production with a single supplier working in co-operation with Kia's advertising agency to achieve consistency in messaging and brand alignment. Cyclone developed POP, catalogue and direct marketing creative under one source to achieve greater cost-efficiencies and leverage images and content across multiple projects and platforms.

Outcome

Cyclone's expertise in retail and direct marketing, photography, creative concepts, design and development have increased Kia Canada's overall Brand Image. Our in-house photo studio and production facility combined with our digital asset management system has helped leverage their assets to bring greater unity to Kia's brand image across all points of contact. These solutions have resulted in significant costs savings for Kia Canada.