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Case Study Overview

Integrated One To One Direct Mail Campaign

Cyclone built a six-month multi-phased direct mail marketing campaign with e-communication components for the purpose of qualifying leads and having them register for several CIO round table events. The overall campaign achieved an amazing 48% response rate which gave CA one on one access to major corporate decision makers. These round table events lead to several million dollars in sales for CA’s Enterprise IT Management (EITM) solutions.