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Case Study Overview

Integrated Marketing and Promotion

Cyclone’s integrated marketing strategy for CountryWide’s Woodland Hills development utilized print, billboard, web, multimedia and radio. This combined with a cross promotional giveaway of a fuel efficient vehicle with every home sale helped drive over 500 attendees to the grand opening event, the weekend following the 2008 market meltdown. The campaign also generated approximately $100,000 in free media (newspapers, magazine and T.V.) for the CountryWide Brand.

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