Cyclones integrated marketing strategy for CountryWides Woodland Hills development utilized print, billboard, web, multimedia and radio. This combined with a cross promotional giveaway of a fuel efficient vehicle with every home sale helped drive over 500 attendees to the grand opening event, the weekend following the 2008 market meltdown. The campaign also generated approximately $100,000 in free media (newspapers, magazine and T.V.) for the CountryWide Brand.