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Kingsley Developments
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Case Study Overview

Strategy and Integrated Marketing

Kingsley Developments required an overall strategy for their new high rise development project. Cyclone conducted research to define the product and amenity mix in addition to determining their target audience. Our integrated campaign consisting of brand development, print collateral, direct mail, newspaper advertising, online media and animated 3-D video tours created a major “buzz” in the local market which helped Kingsley secure buyers for 21 of the building’s 72 suites during the grand opening event