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Case Study Overview

Integrated Marketing & Promotion With Event Overlay

Remington’s challenge was to generate interest for their phase II release in Georgetown during the winter and in the height of the economic downturn.

Cyclone’s strategy was to leverage Georgetown’s reputation as the little NHL. We secured Wendel Clark as the official face of the event. Our media plan drove hundreds of people to the promotional pre-registration web site during the three-week campaign. We partnered Remington with Lowe’s to create an additional incentive. Buyers received a Lowe’s gift card with every home purchase.

Over 1100 people attended the event and a total of 35 units (over 25% of the full-year objective) were sold onsite during the two-day event.