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Case Study Overview

Integrated Brand Marketing and Promotion

The presentation technologies division of Sanyo Canada did not have an online presence. A communication mechanism was needed to support their dealer network. Cyclone designed and developed a website which enabled Sanyo to quickly update product information, while providing marketing communications to support the dealer channel. The site www.getthebigpicture.ca includes our e-catalogue engine, our email engine and our rewards and incentives engine. The site continues to communicate timely product information to the dealer network while our rewards and incentives program has helped increase sales by 22%.