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Case Study Overview

Communication Solutions and Dealer Support

Schlage product is sold through a dealer network. This creates a challenge in communicating product information to the end user (i.e. lock smiths, builders, carpenters, retail consumers etc.).

Cyclone developed a, bilingual web site to publish content for these retail and trade customers. The site features include a library of product literature and tech tips, a searchable product and pricing catalogue with over 25,000 sku’s, a survey and contest engine which solicits feedback from professionals in the field and an e-newsletter that connects Schlage with front-line salespeople – the key influencers in end-user product purchase decision. In the 18 months since www.doorsecurity.ca was launched, the number of registered subscribers has grown from the initial 280 to over 3,000. Schlage is successfully reaching direct and indirect customers through the site and the fact that they continue to add new features and content to the site is a testament to its success.


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